John Heilemann and Mark Halperin, co-authors of a book about the 2008 presidential campaign called “Game Change,” spent Thursday afternoon talking with C-Span political editor Steve Scully about their wildly “New York Times” best-seller.
Revered journalists who have both spent decades covering politics, Heilemann and Halperin predicted that Americans won’t witness another presidential election nearly as compelling as what the nation experienced in 2008
“Game Change” intertwines the relationships and interactions of the Clinton’s, the Obama’s, the McCain’s, the Palin’s and even the Edwards family. It takes readers inside the minds of a plethora of the most powerful political minds in the United States. Keep reading →
Categories: Uncategorized
Tagged: 2008 Election, C-SPAN, Game Change, John Heilemann, John McCain, Mark Halperin, Sarah Palin, Steve Scully
Newspapers might disappear but good journalism never will.
Not according to Ken Paulson, the President and Chief Operating Officer of the Newseum in Washington, DC.
“Journalism is alive and well,” said Paulson, the Executive Director of the First Amendment Center and a former editor of the USA Today. Keep reading →
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Tagged: C-SPAN, Journalism, Ken Paulson, Newspapers, Newsuem, Steve Scully, USA Today, Washington DC
Chapter 8: Telling Stories With Video
Briggs defines video as a “versatile form of journalism” that “does not demand perfection.” That sounds as 2010 as it gets, doesn’t it?
He points out that, “The quick nd less polished video content on news sites often draws bigger audiences. This discovery has led several news outles to change their approach to video, broadening their definitions of what’s publishable to in clude content like video broadcast with cell phones from the scenes of news events. ”
In my estimation — this is the most paradigm-altering innovation of the digital era. Keep reading →
Categories: Chapter Summaries
Tagged: 60 Minutes, Digital Media, Journalism Next, Mark Briggs, Steve Klein, Video
Chapter 11: Building a Digital Audience for News
The final chapter of Briggs’ text got readers started with the fundamentals of building an audience online. Briggs’ tips for doing so included the following ideas:
-Tracking your content
-Web analytics
-Search engine optimization
-Effective headline writing for the Web
-Distribution through social media Keep reading →
Categories: Chapter Summaries
Tagged: audience, Briggs, hits, Podcasts, Promoting, Search Engines, Social Networking, tagging, visitors
Chapter 10: Managing News as a Conversation
I’ve become accustomed to journalists who prefer news as a lecture. That seems to be the way of broadcasting the news today. But that wasn’t always the case, and according to Briggs — that’s not the way delivering news should, or will, be conducted in the future.
Some of the best news anchors of all-time had conversations with their viewers. Briggs mentions Edward R. Murrow and Walter Cronkite as conversationalists. Story-tellers who enjoyed conversing with people who were not talking back. It’s what made them special.
Briggs cites “social networking” as the best new-school way of delivering news through conversation. He wrote that, “Social media represents a new way to connect with people and communicate information. Reporters and journalists always need to do that.” Keep reading →
Categories: Chapter Summaries
Tagged: Blogging, Briggs, Chris Cillizza, Conversational News, Edward R. Murrow, Facebook, Internet, Journalism, Social Networking Sites, Steve Scully, Twitter, Walter Cronkite
Chapter 6: Visual Storytelling with Photographs
“Are we using 1,000 words, where a picture should be?” – Matt Thompson.
The age-old adage has been used for decades: A picture is worth 1,000 words. But in online writing and when writing for the web, that cliche couldn’t be more accurate. Pictures are immensely powerful. And they should be used where they fit.
On page 142, Briggs makes the point that in most circumstances, pictures are a better way to express points than words. He compares journalism without photographs to “writing without verbs.” Keep reading →
Categories: Uncategorized
Tagged: Barack Obama, Briggs, Images vs Words, Matt Thompson, Photography, Visual Storytelling
Important terms from the third chapter:
Crowdsourcing: The internet allows enthusiastic communities to come together and provide the value for a given Web site. Crowd-sourcing focuses that community power on a specific project and demonstrates how a group of committed individuals can outperform a small group of experienced (and paid) professionals.
Open-source reporting: “Open source” refers to design, development and distribution “offering practical accessibility to a product’s source. Applying this concept to journalism means using transparency in reporting in order to provide a benefit to your audience and possibly acquire benefits from your audience.
Pro-am journalism: The most unfiltered form of collaborative journalism allows the audience to publish directly to the same platform, or Web site, that professional journalists use to publish their new. Keep reading →
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Massachusetts Senator-elect Scott Brown may have won a seat that has been blue for decades, but that doesn’t mean his party should anticipate more of the same during the 2010 midterm elections.
That’s the belief of Chris Cillizza, anyway.

Chris Cillizza on PBS
Cillizza, who covers the White House for the Washington Post in print and online, and who authors “The Fix,” a politics blog for the Washington Post, joined C-SPAN political editor Steve Scully on Tuesday afternoon to talk about Brown’s upset victory. Keep reading →
Categories: Uncategorized
Tagged: C-SPAN, Chris Cillizza, Marth Coakley, Massachusetts, President Obama, Scott Brown, Steve Scully, The Fix, The Washington Post
One day after delivering his first State of the Union Address, President Obama was on the receiving end of a ringing endorsement from one of the Democratic Party’s foremost minds.
Bob Shrum, a renowned political consultant who has advised four losing presidential campaigns, was impressed with the President’s inaugural end-of-year address.
“Obama was colloquial without being pedestrian,” Shrum, 66, told C-SPAN’s Steve Scully. “That’s a tough line not to cross.” Keep reading →
Categories: Uncategorized
Tagged: Bob Shrum, C-SPAN, Jimmy Carter, President Obama, State of the Union, Steve Scully
Chapter 5: Going Mobile
Cell phones are so much more than just a form of communication these days. As Briggs points out in the book, they are often used as a news-gathering device (which was the case when Cristiano Ronaldo wrecked his Ferrari).
Nicola Dowling was the first reporter on the scene after Ronaldo’s crash. She didn’t have an expensive camera or a producer with her. Just a legal pad and a phone. But she was still able to disseminate images of the accident and provide footage. You see, phones allow us to be our own reporters (CNN has become a leader on this front). Keep reading →
Categories: Chapter Summaries
Tagged: Briggs, Gearhead, IReporting, Light packer, Mobile Coverage, Nicola Dowling, Phones, Technology